Strategy fuels impact
I help mission-driven organizations and educational institutions grow their reach, engage their audiences, and make a bigger impact through strategic marketing and communications.
Marketing
Communications
Digital Growth
Strategy
Website
Optimization
Integrated
Campaigns
Audience
Engagement
Analytics
& Reporting
Paid Media
Vendor
Partnerships
Featured work
Led a brand evolution and website redesign, contributing to more than 400% growth in website traffic and a 200% increase in inbound referral traffic. Supported a Giving Tuesday campaign that generated nearly $90K in a single day.
Director of Marketing & Communications · 2023–2026
Brand strategy, website accessibility, SEO, analytics, fundraising campaigns, and vendor partnerships.
Directed digital marketing strategy and led a team of 7. Led a website redesign and multi-channel campaigns supporting audience engagement, membership acquisition, and revenue-generating initiatives.
Director of Digital Marketing · 2021–2023
Team leadership, website user experience, campaign measurement, advertising strategy, and cross-functional communications.
Developed integrated marketing campaigns across email, web, digital advertising, and recruitment channels to support enrollment growth and program visibility across graduate and professional studies.
Marketing leadership · 2019–2021
CRM audience segmentation in Slate, market research, recruitment communications, budgets, and academic partnerships.
About
I’m a strategic marketing and communications leader with 20 years of experience building brands, leading digital transformation, and driving audience and revenue growth. I combine data-driven decision-making with strong storytelling to create campaigns that resonate, convert, and scale across channels.
I hold a Master of Science in Digital Marketing and Design from Brandeis University, and bachelor’s degrees in Media and Communication and English with a Writing Concentration from Muhlenberg College.
My experience spans mission-driven organizations, higher education, academic publishing, and healthcare communications.
Let’s connect about strategic marketing, communications, and meaningful organizational impact.
Let's Connect
