Strategy in Action.
Real-World Impact.

Brand evolution, website redesign, and integrated campaigns to strengthen visibility, engagement, and organizational growth.

As Director of Marketing & Communications, led a comprehensive brand evolution and website redesign on Wix. Implemented SEO and analytics frameworks, developed digital fundraising campaigns, and partnered with development and executive leadership to align marketing with organizational priorities.

• 400%+Increase in website traffic
• 200%Increase in inbound referral traffic
• Nearly $90KGenerated by a collaborative Giving Tuesday campaign in one day

Digital marketing strategy and a website launch supporting audience engagement, membership acquisition, and revenue-generating initiatives.

As Director of Digital Marketing, directed strategy across a complex, multi-channel organization and led seven marketing professionals. Led the website redesign and launch, strengthened analytics and reporting, and developed campaigns across email, web, paid media, and social channels.

• 7Marketing professionals led and developed
• ImprovedWebsite user experience, accessibility, and performance
• Multi-channelCampaigns supporting membership and revenue initiatives

Integrated marketing and communications for graduate and professional programs, supporting enrollment growth and program visibility.

Developed and executed enrollment-focused campaigns across email, web, digital advertising, and recruitment channels. Managed prospect communications and segmentation in Slate, and conducted market research and competitive analysis to strengthen program positioning and recruitment strategy.

• IntegratedDigital campaigns for graduate and professional programs
• Slate CRMProspect communications, segmentation, and recruitment workflows
• Research-ledProgram positioning and audience targeting